The new store merges futuristic technology with traditional British heritage and style to create a unique shopping experience
Burberry Paris - Saint-Honoré
56 rue du Faubourg Saint-Honoré, 75008 Paris
Tel: +33 (0)1 7207 0021
Burberry is pleased to announce its new flagship store on rue du Faubourg Saint-Honoré in Paris. The four-storey, 10,000-square-foot store is the brand’s largest and most technologically advanced store in France. Designed by Christopher Bailey, Burberry’s chief creative officer, the store features British materials and themes with an enhanced sound system and touch-screen technology. The Burberry Retail Theatre concept enables broadcast of innovative multimedia content direct from the brand’s London global headquarters to the in-store video walls. ‘We are thrilled to be opening our new flagship store in Paris. This store brings the modern attitude and energy of Burberry to one of the most iconic streets in the world,’ says Christopher Bailey.
Burberry has taken the digital world by storm with almost 13m Facebook fans, more than 1m Twitter followers and a growing Pinterest mood board