This year, Boucheron’s store at 26 place Vendôme will celebrate 125 years of business. The brand’s eponymous founder, Frédéric Boucheron, was the first jeweller to set up shop in Paris’s most prestigious shopping square and chose this corner in particular as it attracted the most sunlight – that special light still shines through the collections today. To mark the house’s 160th anniversary – including the 35 years before the move to place Vendôme – there are several special projects underway.
Firstly there is the renovation of Boucheron’s place Vendôme store. The huge restoration project will be completed in September 2018, when the house will reopen its doors with a brand-new look, designed to showcase the collections in the most spectacular way yet.
While that project is underway, Boucheron will also be opening a brand-new store in June, this time in the heart of London. Each of Boucheron’s boutiques have been designed to reflect a different element of the brand’s history and the London store is no different. Inspired by the tale of the Maharaja of Patiala, who arrived at the place Vendôme store in 1928 with over a dozen trunks full of gems for Frédéric Boucheron to work with, the new London boutique celebrates the brand’s relationship with India.
While it may seem that two landmark openings in a year would be enough celebrations for a 160th anniversary, the brand is not stopping there. The new Plume de Paon collection will also be launched, ready for the London opening. The pieces, inspired by the peacock feathers that were a favourite of Frédéric Boucheron, are fashioned in white and rose gold with spectacular diamonds. The star of the collection is the stunning high-jewellery long necklace, which features twisted strands of pearls with white gold and diamonds to create a piece worthy of any celebration.