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Ashish goes shopping at Colette

Ashish pokes fun at the British consumer culture with a collection of reworked supermarket shopping bags adorned with thousands of sequins

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Marina Nelson,

Sequin-loving fashion designer Ashish has opened the new season with a vibrant collection of shopping bags inspired by those of the UK’s supermarket chains.

Embellished with thousands of sequins, the bags range from a budget blue-and-white striped corner-shop bag to premium supermarket carriers.

For the one inspired by Tesco, the store has been recast as Disco, while the Marks & Spencer-influenced lime-green version also features a cheeky play on the brand’s name.

Included in the mix is an exclusive model designed with the Colette boutique in mind, which sets its famous logo against a sparkling white background.

Ashish x Colette bag, €340
Ashish x Coca-Cola bag, €350
Ashish spring/summer 2014 shopping bags, €340

Colette, 213 rue Saint-Honoré, 75001 Paris, +33 (0)1 5535 3390



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