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April 77 re-opens its rue de Saintonge store in Paris

April 77’s revamped store has an industrial warehouse design complete with neon slogans and stereo speakers for an underground-rave aesthetic

Marina Nelson,

Casualwear label April 77 has recently re-opened its store in Paris’s third arrondissement.

The new-look warehouse-style décor features neon slogans, rustic table frames and underground rave speakers for a 1980s retro revival feel.

The interior walls, with their rough and damaged bricks painted in midnight black, add to the urban grunge aesthetic.

Customers will also find mesh-design window ledges and kitsch colour-pop neon ceiling fixtures for a hint of contemporary design in the otherwise retro space.

April 77, 49 rue de Saintonge, 75003 Paris, +33 (0)1 4029 0730



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