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Agent Provocateur opens two new stores in Paris


Agent Provocateur’s two luxurious new boutiques, on opposite banks of the Seine, offer two sides of the British brand

Marina Nelson,

British lingerie specialist Agent Provocateur has recently opened two stores in the heart of Paris, which offer luxurious lingerie sets, hosiery collections and premium beauty products.

The first store, on rue Cambon close to the Tuileries gardens, offers customers a chic and intimate setting where the labels signature collections are the main focus. The hidden VIP area offers special clients a boudoir decorated with 1970s-style chandeliers, velvet soft furnishings and vintage lace details, creating an inviting atmosphere.

The second boutique, on rue de Grenelle, offers a different face of Agent Provocateur. The glamorous space is richly decorated, with gold mosaic walls housing key lingerie collections, while the lounge area has exclusive gold-edged rugs featuring the labels signature lace print for a hint of regal indulgence.

Agent Provocateur, 12 rue Cambon, 75001 Paris, +33 (0)1 4261 7954;

38 rue de Grenelle, 75006 Paris, +33 (0)1 4549 0944

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