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Acqua di Parma opens its first boutique in Paris


by Jenny Desborough


Luxury Italian perfume house Acqua di Parma has opened a new boutique in the centre of the Marais district of Paris. The design of the store takes inspiration from the Italian city of Parma, with the key features including bevelled mirrors, Italian-style arches and details that reference Parma’s aristocratic buildings. Under the arches, products are displayed in distinctive themed areas, each area featuring one of the brand’s collections. To mark the opening of the store, Acqua di Parma has created a limited-edition Colonia fragrance in a hand-decorated bottle enclosed in a leather coffret. The brand has also created a special Jumbo Cube candle, made of nine kilogrammes of extra-pure wax, to release precious fragrances for the home.

Acqua di Parma, 6 rue des Francs Bourgeois, 75003 Paris


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