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5 of the best menswear boutiques on the Golden Triangle in Paris

The Triangle d’Or (Golden Triangle) in Paris is home to boutiques from some of the world’s most luxurious brands, and is a must-visit destination for stylish gentlemen visiting the city. Our pick of five of the district’s best boutiques will have you looking stylish from head to toe

Hannah Lewis / © Katie Wilson-Ells
City Guide
Hannah Lewis,

The area between the avenue des Champs-Élysées, avenue Montaigne and avenue George V, known as the Triangle d’Or (Golden Triangle in English) is one of the most luxurious shopping destinations in Paris. Home to top French and international brands, it is a must-visit destination for stylish gentlemen exploring the city. From timepieces to leather goods, clothing to accessories, we round up five unmissable boutiques in this prestigious neighbourhood.


Ermenegildo Zegna
Famous for its suiting, Italian label Ermenegildo Zegna is one of the world’s leading menswear brands. Founded over a century ago in 1910, the label has been consistently at the forefront of great tailoring, respecting and honing time-honoured techniques without being afraid to embrace the newest technology. Book an appointment at the boutique on avenue George V to experience the su misura service, where specialists in made-to-measure tailoring will guide you through the process of creating your very own bespoke suit. From choosing the perfect fabrics to deciding on the little details that make the suit distinctly yours, you couldn’t be in safer hands.

Ermenegildo Zegna, 40 avenue George V, 75116 Paris, +33 (0)1 5357 8790


Louis Vuitton
Superbrands don’t come much bigger than Louis Vuitton, and at the avenue Montaigne branch of this historic French label gentlemen can explore an impressive selection of the brand’s output. Ready to wear, watches, eyewear, footwear, leather goods, accessories and bags can all be found in this superbly stylish boutique. While Louis Vuitton is one of the longest-established and most famous of Paris’s catwalk brands, its collections are strikingly modern. Fashion-conscious men should be sure to pick up a piece (or several) from menswear artistic director Kim Jones’s latest collection. Inspired by various places he has lived and loved, Jones’s updated monogrammed shirts are peppered with animal motifs and a definite hot-ticket item this season.

Louis Vuitton, 22 avenue Montaigne, 75008 Paris, +33 (0)1 4562 4700


John Lobb
John Lobb takes its name from a British heritage shoemaker but today the company is largely based in Paris. With over 150 years of experience in bespoke shoes and boots, this is an essential destination for men seeking excellent footwear. At the store on rue François 1er, the By Request service allows clients to browse from hundreds of options in model, material, colour, fit and finishing touches to create a highly personal shoe. Opt for the fully bespoke service and John Lobb’s seasoned experts will craft a shoe to perfectly fit your individual measurements, tastes and needs. Requiring around 50 hours of work by highly qualified craftsmen, they offer the last word in luxury.

John Lobb, 51 rue François 1er, 75008 Paris, +33 (0)1 4561 0255


As sartorial codes for menswear become more relaxed, even the most polished of men can afford to add a few great casual pieces to their wardrobes, and Kenzo is the perfect place to pick up something informal and fashion-forward. The brand’s colourful motifs and slogans, splashed across everything from socks to sweatshirts, have become a trademark, and add an unexpected edge to a tailored outfit. The range of high-fashion sneakers is also not to be ignored.

Kenzo, 51 avenue George V, 75008 Paris, +33 (0)1 4723 3349


Loro Piana
Originating from Trivero, a district in northern Italy renowned for its production of luxury textiles, Loro Piana began as a small wool merchant. Today the company is one of the world’s leading specialists in wool and cashmere, and is noted for its research into rare and luxurious fabrics. One recent discovery is a rare fibre made from the lotus flower. From the rarest to the most familiar fabrics, Loro Piana selects only the best, and its men’s collection is known for taking style staples – from cotton shirts to cashmere socks – to the next level of luxury. Enquire at the avenue Montaigne store about the made-to-measure service.

Loro Piana, 38 avenue Montaigne, 75008 Paris, +33 (0)1 5664 0600



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