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10 questions with Anine Bing


Statement pieces and luxurious basics are at the heart of Anine Bing’s eponymous fashion brand, which avoids trends and favours timeless wardrobe pieces, and has captured the attention of some of the world’s most fashionable women. Here, we ask the LA-based designer and former model 10 questions, from her handbag essentials to her favourite places to travel

Emily Scrivener
Emily Scrivener ,

Your brand focuses on statement pieces and luxurious basics; what made you want to stay clear of trends?
I’ve never been a big fan of trends and I like to work with clothes that you can keep and that age well. I have always liked an effortless look, where it looks like you haven’t been trying too hard, and combine it with one or two items that demand a little bit more attention.

Where do you get your inspiration?
I get inspired by my everyday life: street style, art, movies, magazines, not to mention flea markets – they’re a great source of inspiration. But also women in general. I love travelling, and just walking around the streets looking at people and buildings, and visiting restaurants, gives me a lot of new impressions that I take back to the drawing board.

What should every woman have in her wardrobe?
A well-fitted jacket in good-quality leather. You’ll be able to keep it for life and it will look better the older it gets and the more you wear it. A great pair of denims is also a necessity, if you ask me, and a cool pair of boots that adds a little bit of attitude.

How would you describe the Anine Bing aesthetic?
The design, brand identity and essence of Anine Bing are rooted in a philosophy where opposites attract, and where a romantic expression meets an urban lifestyle. I believe we have a clear brand essence where almost every piece works really well together, and I love the idea of having items in your wardrobe that can be put together in multiple ways.

What are the most treasured pieces in your wardrobe?
The Charlie boots from my own collection will always have a special place in my heart. They were the first boots I ever designed and they are what made the brand popular in the first place. They are just as cool four years later and I love how they can turn a casual outfit into something interesting and unforeseen. I also love collecting vintage Chanel bags which I know I’ll never get rid of, and I’m a big fan of jewellery. Accessories are key when it comes to styling and I also love how timeless a gold bracelet or necklace can be.

The Anine Bing brand is aimed at the fashionable woman with a busy lifestyle. What are your handbag essentials?
A charger for my iPhone, my wallet, make-up and chewing gum. And wet wipes. With two kids they always come in handy.

You grew up in Denmark and Sweden; how has Scandinavia influenced your brand?
I have a good sense for the simplicity coming from Scandinavia. Less is more. But I’m in love with the rock bohemian vibe that the LA life inspires me with every day. I combine the best of two worlds.

Where are your favourite places to travel?
I love going to Mexico because it is so close to Los Angeles. Paris will always be one of my favourite cities and I also love Bali. I wish it was closer so I could go more often.

If you could collaborate with another designer or artist, who would it be?
I’m a big fan of Terry O’Neill and I would love to do something with him.

What’s next for the Anine Bing collection?
There is a lot going on right now and I’m super-excited about the future. We are launching a shop-in-shop in Harvey Nichols at the beginning of July and we will also open flagship stores in Barcelona, Brussels and Berlin later this year. There’s never a dull moment: I realise I’m so fortunate having a job that I love so much.

Anine Bing, 18 rue des Coutures Saint-Gervais, 75003 Paris, +33 (0)1 4568 9436

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