For one week only, Kenzo has opened a new digital pop-up store, the latest installment in its collaboration with the Blue Marine Foundation.
The new pop-up is based around a large interactive digital aquarium where shoppers can touch the screens and browse and buy products from the brand’s No Fishing No Nothing line from Kenzo’s spring/summer 2014 collection. Each purchase will put a new digital fish into the tank, filling up the aquarium and thereby contributing to saving marine life.
Visitors can also support the cause and add a fish with their name by taking a photo of the pop-up and posting it on Instagram with the hashtag NoFishNoNothing.
Visitors to the site will be able to purchase items from the aquatic-themed capsule collection, including a selection of sweatshirts, tank tops and accessories branded with the No Fish No Nothing logo.
The No Fish No Nothing pop-up will be available from 21 to 27 March with the collection continuing online thereafter.
Kenzo Digital Pop-up, 11 rue Debelleyme, 75003 Paris