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Kenzo opens No Fish No Nothing digital pop-up store


From 21 to 27 March, Paris welcomes Kenzo’s new digital pop-up, designed to raise awareness for the Blue Marine Foundation. Visitors will be able to shop online in the digital aquarium store for the exclusive No Fish No Nothing collection for men and women, and participate in a series of social-media interactions

Emily Scrivener ,

For one week only, Kenzo has opened a new digital pop-up store, the latest installment in its collaboration with the Blue Marine Foundation.

The new pop-up is based around a large interactive digital aquarium where shoppers can touch the screens and browse and buy products from the brand’s No Fishing No Nothing line from Kenzo’s spring/summer 2014 collection. Each purchase will put a new digital fish into the tank, filling up the aquarium and thereby contributing to saving marine life.

Visitors can also support the cause and add a fish with their name by taking a photo of the pop-up and posting it on Instagram with the hashtag NoFishNoNothing.

Visitors to the site will be able to purchase items from the aquatic-themed capsule collection, including a selection of sweatshirts, tank tops and accessories branded with the No Fish No Nothing logo.

The No Fish No Nothing pop-up will be available from 21 to 27 March with the collection continuing online thereafter.

Kenzo Digital Pop-up, 11 rue Debelleyme, 75003 Paris  

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