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Chanel pops up in sunny Saint-Tropez

Chanel recently opened its fourth annual Saint-Tropez summer pop-up store

Marina Nelson,

Chanel has set up a new temporary boutique in sunny Saint-Tropez on the French Riviera.

The new boutique, which will be open until 6 October at the Mistralée hotel, showcases the famous French label’s spring/summer 2013 collection and accessories. Clients are offered a unique, bright and airy shopping experience.

The store’s interior plays with geometric cubes; large wooden frames house single items from the ready-to-wear collection.

As customers move through the geometric maze, they approach the patio area, which has a pool and a relaxing lounge area.

The sun shields mimic the shape of Chanel’s hula-hoop bag, while the conservatory’s circular clothing rails highlight further pieces from the new season’s collection.

Chanel, La Mistralée, 1 avenue du Général Leclerc, 83990 Saint-Tropez



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