Chanel has joined Courchevel for the winter season for the fourth time, with a new pop-up store – and individually designed cable cars.
Prada and Louis Vuitton recently opened in the area, each with their own take on a winter ski-resort store, so Chanel ensured its new vision stands out: to launch the pop-up, the brand decorated a number of cable cars with distinctive Chanel designs and portraits.
The store itself is warm and cosy, to welcome clients who have come off the ski slopes. It is divided into four rooms, colour-coded in different shades from pale oak to bronze and walnut brown.
Each room has a selection of ready-to-wear pieces, while the fourth room also offers a large selection of footwear.
Chanel, Le Tremplin Esplanade, Courchevel 1850, +33 (0)4 7909 3988