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Siru Palmroos: My Helsinki


As the head of SPALT, Finland’s leading fashion PR agency, Siru Palmroos is Helsinki’s very own doyenne of style and glamour. She takes SHOP on a tour of the city’s most fashionably fabulous spots

Ashlee Beard,

Where were you born?
In Helsinki.

Where do you live?
In the southern area of Helsinki.

What’s the best thing about your neighbourhood?
The sea and the archipelago – it’s beautiful.

Where would you live if money were no object?
Right here, where I live now.

Which are your favourite stores in Helsinki?
I like Louis Vuitton on Norra Esplanaden for its bags, but I also like small boutiques for their fashion, such as Kaarina K on Kasarmikatu and Nina’s on Bulevardi.

Where do you go to dine out?
I love sushi, so I enjoy Raku Ya on Eteläranta. I love Mecca on Korkeavuorenkatu for its interior and Maxill, on the same street, has a great atmosphere.

Can you recommend any good hotels?
Either Hotel Kämp on Pohjoisesplanadi or Hotel GLO on Kluuvikatu.

What Finnish speciality should every visitor to Helsinki try? You must go to a crayfish party on the archipelago in August.

Where do you enjoy taking visitors?
In summer I love taking them to the archipelago. In winter it’s great to go to a cosy restaurant or to travel to the north of Finland, where there is more snow.

What is your favourite city walk?
Along Pohjoisesplanadi.

What’s the best city landmark?
The Lutheran Cathedral on Unioninkatu is the most beautiful building.

And the best cultural destination?
The Ateneum Art Museum on Brunnsgatan.

Which Finn do you most admire?
All the people who have made their dreams come true.

What advice do you have for visitors to Helsinki?
Come in the summer when it’s light and there are leaves on the trees.

Is there anywhere that visitors should avoid?
Helsinki in winter, it’s dark!

What can’t you live without?
My family, sunlight and the sea.

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