At the recent Copenhagen International Fashion Fair, YAT, creative and design director of Finnish fashion label 20R+BYYAT, celebrated the opening of a Helsinki flagship store earlier this summer. 20R+BYYAT already has stores in Helsinki and Lahti; this third outlet is the largest and most luxurious to date. The new store, which covers 85 square metres, stocks women’s wear, unisexwear and accessories from the designer’s autumn/winter collection, with menswear scheduled to follow at the end of the year. Since 20R+BYYAT was launched in 2002, it has been stocked in leading boutiques around the world, from Kuwait’s Villa Moda to Joyce in Hong Kong.
20R BYYAT, Eerikinkatu 9, 00100 Helsinki, +358 (0)9 730101