Minna Parikka’s first pop-up shop opened this spring in Helsinki’s Kluuvi shopping gallery, with an exciting retro design that even includes a jukebox playing Finnish tunes from the 60s.
The exclusive 70-square-metre boutique showcases Heart Beats, the latest Minna Parikka spring/summer 2012 collection, and introduces a complete new colour palette for the brand’s glamorous shoes and clutches – vibrant orange, acid yellow, electric blue, grass green, pink, purple and metallic. In addition, this season Minna Parikka introduces her second collection of silk scarves in collaboration with graphic designer Janne Hänninen.
We can also look forward to the new Minna Parikka wallets, the latest addition to her growing family of designs. These charming items, decorated with shoe silhouette detailing, will be available in the Minna Parikka boutique on Bulevardi and the Kluuvi pop-up store from the end of May.
Kluuvi, Aleksanterinkatu 9, 00100 Helsinki, +358 (0)44 959 5160