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Minna Parikka reinvents its flagship store in Helsinki

Minna Parikka updates its flagship store in Helsinki, playing tribute to the designer's eclectic and vibrant design style

Hannah Lewis / © Katie Wilson-Ells
Hannah Lewis,

Minna Parikka footwear is instantly recognisable thanks to its surreal and playful designs, and the recently renovated Helsinki flagship is a tribute to the eponymous designer’s quirky feminine style. Conceived by Finnish star architect Joanna Laajisto, the Aleksanterinkatu boutique mixes natural materials such as leather and marble with a striking pastel colour scheme, and there are witty details throughout, including the kissing-booth area which includes a lip-shaped sofa and neon ‘xxx’ sign. Check out the current collection, which features glitter and warm tones; leather loafers are a highlight and for those committed to heels the Angora range reigns supreme.

Minna Parikka, Aleksanterinkatu 36, 00100 Helsinki, +358 (0)9 667554



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