Mai Niemi Finnish Farytale has opened a new store in the heart of Helsinki, bringing a touch of Finnish magic to the World Design Capital 2012 celebrations. The brand’s spring/summer 2012 handmade collection is flourishing this spring in its new home in Helsinki. Its enchanting, playful and sustainable knitted designs adapt to any style in every season with a touch of simplicity, colour, beauty, and magic. The spirit of the Finnish fairies who always travel in Mai Niemi’s original designs can now be conveniently found by Senate Square in the Kiseleff House, alongside other prestigious Finnish brands and designers.
Mai Niemi Finnish Fairytale Shop, in WDC Designers Shop, Eteläinen Esplanadi 4, 00130 Helsinki, +358 (0)44 595 7476