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In store at Sofinah in Helsinki

Multi-brand boutique Sofinah, in the heart of Helsinki’s Design District, offers an appealing edit of ethical clothing and lifestyle products. We spoke to owners and childhood friends Annika Wallden and Thia Schulman about why they love what they do

Ximena Daneri

Feature

by Ximena Daneri

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‘Sofinah is quite new here in the Design District, and has been up and running for about a year and a half.

‘We love meaningful fashion and like to call ourselves material freaks. Fast fashion is not our thing. We work hard to find labels with a soul for our customers to enjoy, and we always know the history behind each one. We find that our small shop has the perfect location where people seek captivating stories and a warm atmosphere.

‘We strive to offer fashion and accessories that really make you feel special wearing them; it’s what we call silent luxury. Sometimes you can’t see it, but you can always feel it. Our cosy shop is packed with fashion that is easy, ethical and responsible without being boring: fun, feminine and functional silhouettes which can be dressed up or down – something for all women to enjoy for a long time.

‘Sofinah selects sustainable designers who use fair fashion suppliers that are capable of a responsible and transparent approach in the fashion industry. We also have a styling service for customers. Our members of staff aim to give the best service ever and make the customers see themselves in a new way and feel fine.

We always get the most wonderful feedback and believe that our customers are just the best. Apart from the fine fashion stories we tell so well, everyone who comes to the store also notices our interesting floor …’

Sofinah, Uudenmaankatu 17, 00120 Helsinki, +358 (0)44 566 8090

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