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A nudge in the right direction

Ashlee Beard,

Nudge, Helsinki’s new eco-lifestyle concept, proves that sustainability lies at the heart of the Nordic mindset. Nudge’s large retail space in the heart of the city’s design district is dedicated to sustainable clothing, furniture and accessories from Scandinavia and beyond. It also boasts a green lifestyle consultancy and a meeting space where shoppers can exchange eco ideas. Matteria, Buzzispace and London-based Ryan Frank, who also designed Nudge’s interior furniture, are just some of the environmentally friendly brands on offer.

Nudge, Yrjönkatu 30, 00100 Helsinki, +358 (0)45 230 0525



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