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In store at Illum

Illum, a world-renowned department store, was founded in 1891 by Anton Carl Illum, a businessman well known for his sharp eye for fashion and his ability to think outside of the box. When it opened, Illum offered customers the finest in fashion and beauty as well as the latest trends in interior design and decoration and its reputation has continued to grow. In 2013, Illum was acquired by the Italian department store La Rinascente, which has more than 150 years’ experience in the sector

Ximena Daneri

Feature

by Ximena Daneri

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‘Illum is not only a must-go-to shopping destination in Denmark, it’s also an inspirational and historic department store, where we focus on giving our customers something additional in order to create a great shopping experience.

We have around 800 members of staff and have recently been named as one of the world’s most spectacular department stores, along with iconic names such as Barneys, Galeries Lafayette and Harrods, by the Travel & Leisure website.

‘Our rooftop offers the best view over Copenhagen and is in itself a unique experience not to be missed when visiting the city. The rooftop area has nine restaurants where you can enjoy a meal during your visit.

‘We are proud to be celebrating our 125th anniversary. As part of this we’ve featured some fantastic pictures from our past and many clients of all ages have shared their Illum stories. It was amazing to see the impact Illum has had during all these years, and still has today. Looking ahead, we are currently renovating Illum in conjunction with some of the best architects in the world.

‘Illum is located in the heart of Copenhagen and it defines the centre of the city. Since 2014, Illum has been through an ambitious transition and we have introduced more luxury brands. We have so much to offer: the best luxury brands such as Saint Laurent, Valentino, Céline and Balenciaga; our amazing 800-square-metre shoe heaven on the second floor with Jimmy Choo, Aquazzura, Gianvito Rossi, Acne Studios and many more; our men’s department, kids’ universe and beauty area. Illum is the only place in Denmark where you will find such a variety of shopping opportunities.

‘The Illum logo consists of two birds in reference to the birds that our founder’s wife sent him when she accepted his marriage proposal – I find this quite a beautiful story.

‘Needless to say, I do my shopping here – from my Apple computer to my son’s birthday present – honestly, Illum has it all.’

Illum, Østergade 52, 1100 Copenhagen, +45 3314 4002

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