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Watch Diesel present #forsuccessfulliving in Shanghai


After hosting events in Breganze and Tokyo, the Diesel Express finally arrived in Shanghai, hosting a landmark fashion event in one of the city’s coolest venues as a part of its #forsuccessfulliving project

Ruairidh Pritchard
Ruairidh Pritchard ,

In an abandoned three-storey building in one of Shanghai’s coolest areas, Italian fashion powerhouse Diesel introduced #forsuccessfulliving, a project snapped by controversial fashion photographer Terry Richardson, featuring a series of 50 motivational phrases related to Diesel’s philosophy, accompanied by blazing visuals.

At the event, the label debuted a new collaboration with William Chan, renowned Hong Kong actor and singer. Working with Chan, Diesel’s artistic director Nicola Formichetti created the brand’s first capsule collection in Greater China. Inspired by meditation, a theme dear to Chan, the collection explores the staple Diesel classics: caps, T-shirts, hoodies and denim adorned with zippers and buckle details. As a result, the collection reflects the brand's rebellious and expressive attitude.

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