Vienna’s Golden Quarter is famed for its luxury shopping, but that’s not all the city has to offer. The Austrian capital also features an amazing array of high-end high-street stores, from household names to younger, lesser-known brands that are equally worth a look. We round up five of the best boutiques that have opened in Vienna in recent months, from exclusive ready-to-wear fashion to the latest in European streetwear.
Massimo Dutti has opened its first flagship store in Vienna, marrying some of the city’s oldest architecture with the brand’s contemporary outlook on design. The store’s interior pays homage to its former resident, famous 19th-century Polish composer Frédéric Chopin, with a portrait and a plaque that bears his name.
Massimo Dutti, Kohlmarkt 9, 1010 Vienna, +43 (0)1 535 0488
As a part of a global expansion campaign, international brand Gap has opened its first store in Austria. The brand is best known for its modern American-style cool and casual designs, with hooded sweatshirts, denim jackets, jeans and basic T-shirts among its bestsellers.
Gap, Donau Zentrum, Wagramer Strasse 81-83, 1220 Vienna, +43 (0)1 203 9638
Youthful denim-based brand Closed has opened a store in Vienna. Known for its eclectic mix of sportswear and denim, along with other stylish pieces, Closed has increasingly become the go-to label for those seeking a fresh and effortless look.
Closed, Brandstätte 8, 1010 Vienna, +43 (0)1 535 0545
British fashion brand Alexander McQueen has opened its first flagship store in Austria. The two-storey boutique, spread over 150 square metres, carries the complete catwalk, commercial and accessories collections for both men and women.
Alexander McQueen, Tuchlauben 7A, 1010 Vienna, +43 (0)1 535 0395
Swiss watchmaker Hublot has opened its first boutique in Austria, in partnership with the family-owned jeweller Wagner. Reflecting Hublot’s Art of Fusion design concept, the store is a seamless blend of traditional and contemporary aesthetics.