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Top shopping streets in Vienna

Global Blue offers the ultimate guide to top shopping in Vienna. With its elegance, sophistication and architecture, the city’s old town is a charming area to explore for art, culture and retail therapy. Discover Vienna’s top shopping venues, including the glamorous Goldenes Quartier and the city’s longest street for on-trend fashion

City Guide
Marina Nelson,

The Goldenes Quartier
The destination for flagship stores and premium luxu

Set between the streets of Tuchlauben, Bognergasse and Seitzergasse, the Goldenes Quartier is the new destination for premium luxury fashion in Vienna. It is home to glamorous flagship stores and offers a wealth of international labels. These include British brands such as Vivienne Westwood, Mulberry, Jimmy Choo and Alexander McQueen. Parisian labels range from Chanel and Louis Vuitton to Saint Laurent, to name just a few. For Italian design, browse stores from Prada to Roberto Cavalli, Miu Miu and many more. Along Tuchlauben you’ll find DSquared2 and Agent Provocateur.

The glamorous jewellery venue and a heritage destination

No shopping trip to Vienna would be complete without a stroll along this pedestrianised zone of fine Viennese jewellery boutiques. Kohlmarkt is located in the heart of the city and is referred to as the ‘Golden U’ of Vienna. It is an historic shopping street for high fashion, fine jewellery and rare gems. Here you will find international jewellery houses such as Tiffany, Chopard and Cartier. For established fashion houses with a long history, be sure to stop by Burberry, Moncler, Gucci, Salvatore Ferragamo, Ermenegildo Zegna and Dior.

The contemporary shopping street in Vienna

Graben runs between Stock-im-Eisen-Platz and the junction of Kohlmarkt and Tuchlauben, Here you’ll find a mix of luxury brands, independent boutiques, footwear specialists, beauty stores, high street favourites and watch brands. Shopping highlights includes Hermès, Tod’s, Marionnaud, Bally, Montblanc and Swatch.

Kärntner Strasse
The most famous high street in Vienna

This long pedestrian zone is one of Vienna’s famous place to shop and is home to the flagship store of Austrian brand Swarovski. It offers a wealth of contemporary labels such as Hugo Boss and Karl Lagerfeld and it presents some of the best brands in high street fashion; look no further than H&M, Zara, Mango and Forever 21. For a one-stop shop, visit popular Steffl department store and enjoy its mix of designer and high street items that will appeal to the whole family.

Mariahilfer Strasse
The cool and contemporary fashion street

You’ll find a wealth of cool and hip labels along Vienna’s longest and liveliest shopping street. Browse its department stores and malls such as Herzmansky and Gerngross and enjoy a wide range of eateries for all budgets. You’ll also be able to discover the latest footwear trends thanks to the many shoe shops, from Vans and Foot Locker to Ecco and Puma. For denim fashion, Diesel’s flagship store takes centre stage alongside Vero Moda, Benetton, S Oliver and German department store Peek & Cloppenburg.



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