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Time for a change

Paulina Szmydke,

The Swatch flagship store in Vienna has reopened with a brand-new look. The boutique’s interior is snow-white to create an eye-catching contrast with the brand’s colourful pieces. This is a good opportunity to check out the Full-Blooded collection in mint and sunset tones, or to take a second look at the Eyescape watches designed in collaboration with London-based photographer Rankin. The Eyescape pieces are based on the artist’s famous project – a photographic series of decontextualised human irises.

Swatch, Graben 28, 1010 Vienna, +43 (0)1 533 1721


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