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Spotlight on Lena Hoschek for SS18


For spring/summer 2018 Lena Hoschek introduces Kiss Me Piroschka, a Hungarian-themed fashion collection with a cool hippie/bohemian vibe inspired by Hungarian folklore embroidery

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Marina Nelson,

Look ahead to spring/summer 2018 with Austrian label Lena Hoschek’s modern bohemian collection inspired by traditional Hungarian culture. The new Kiss Me Piroschka fashion collection invites you on a journey into Hungary’s rich culture with details drawn from Hungarian folklore and traditional costumes. For spring/summer 2018 discover and embrace new pieces such as embroidered blouses, opulent dresses with detailed embellishments, 50s-style A-line silhouettes, and bright and colourful motif prints accessorised with traditional gypsy jewellery. Expert craftsmanship brings the ready-to-wear collection to life, creating a wild, romantic and feminine gypsy look with a strong aesthetic for the modern woman.

Lena Hoschek, Goldschmiedgasse 7A, 1010 Vienna, +43 (0)503 09200

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