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Prada opens a second store in Vienna


Housed inside a historic building between Bognergasse and Seitzergasse, the new Prada store promises a luxury shopping experience

Katie Ramsingh
Katie Ramsingh ,

Prada has an eclectic signature style that features both futuristic and retro elements, and this aesthetic can be seen clearly in its newly opened boutique, located between Vienna’s Bognergasse and Seitzergasse.

The boutique, Prada’s second in Vienna, includes the brand’s signature black and white checked marble floor, green fabric-clad walls and high furniture, and two impressive staircases made from black Marquina marble. The store also features Verner Panton’s Clover Leaf sofas, which have been reproduced exclusively for Prada.

The new store will stock men’s and women’s ready-to-wear collections, as well as an extensive range of shoes and accessories.

Prada, Bognergasse 4, 1010 Vienna, +43 (0)1 513616

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