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Pandora opens a second boutique in Vienna


Pandora picks Vienna's prestigious and flourishing Mariahilfer Strasse shopping street for a glamorous new store opening. Designed in the style of the brands flagship decor of white lacquered wood and glass units, with sharp lighting, the brand's best-selling charm bracelets shine bright under the lights.

Hannah Lewis / © Katie Wilson-Ells
Hannah Lewis ,

Jewellery brand Pandora has opened a second location on Vienna’s prestigious Mariahilfer Strasse, the largest shopping street in Austria. Famous for its signature charm bracelets, the Danish company is loved the world over for its hand-finished customisable jewellery. In keeping with Pandora’s trademark flagship concept, the new boutique presents an elegant backdrop to its delicate, feminine designs. The use of white lacquered wood and glass are a nod to its Scandinavian heritage, as are the clean lines and crisp lighting. Charms, bracelets, necklaces, rings and more are available in sterling silver or 14-carat gold, decorated with everything from intricate carvings to precious gems. Look out for stock updates throughout the year to celebrate the changing of the seasons as well as annual events. If you’re looking for a special gift, this is the place to go.

Pandora, Mariahilfer Strasse 76, 1070 Vienna, +43 (0)1 522 2118

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