The Fürnkranz name stands for 100 years of tradition in Austrian fashion. Now Tina Seher-Fürnkranz, 30-year-old heiress to the family business, is taking it a step further. Her brand new concept store, simply named Fürn, aims at a younger crowd than her father’s long-established boutique. Fürn stocks some fresh faces such as Austrian Anna Aichinger, offers private shopping after closing hours and will engage in exclusive collaborations with international designers. A fine selection of home accessories is also part of the new venture.
Fürn, Singerstrasse 11, 1010 Vienna, +43 (0)1 890 2991