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Loverose perfume from Lena Hoschek


Austrian designer Lena Hoschek has customised the perfect floral fragrance to accompany her beautifully nostalgic bespoke gowns and wedding dresses 

Gemma Latham
Gemma Latham,

The debut fragrance from Austrian fashion designer Lena Hoschek is a dark, floral eau de parfum named Loverose. WienerBlut perfumer Valérie Garnuch-Mentzel created the scent, inspired by the designer’s Russian Rose collection, which featured a rose pattern on a black background.

A heady bouquet of florals, including Bulgarian rose, magnolia and orange flower absolute, is combined with the earthy essence of castoreum. The vintage design of the bottle, incorporating a classic pump spray, makes this fragrance a beautifully ornamental addition to your dressing table, too.

The perfume is available from the designer’s delightful boutique on Gutenberggasse, which is equally worth a visit in order to browse the rails filled with fabulous fabrics and lose oneself a world of nostalgia.

Lena Hoschek Loverose eau de parfum, 100ml, €122

Lena Hoschek, Gutenberggasse 17, 1070 Vienna, +43 (0)1 5030 9200, lenahoschek.com

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