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Loverose perfume from Lena Hoschek

Austrian designer Lena Hoschek has customised the perfect floral fragrance to accompany her beautifully nostalgic bespoke gowns and wedding dresses 

Gemma Latham
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Gemma Latham,

The debut fragrance from Austrian fashion designer Lena Hoschek is a dark, floral eau de parfum named Loverose. WienerBlut perfumer Valérie Garnuch-Mentzel created the scent, inspired by the designer’s Russian Rose collection, which featured a rose pattern on a black background.

A heady bouquet of florals, including Bulgarian rose, magnolia and orange flower absolute, is combined with the earthy essence of castoreum. The vintage design of the bottle, incorporating a classic pump spray, makes this fragrance a beautifully ornamental addition to your dressing table, too.

The perfume is available from the designer’s delightful boutique on Gutenberggasse, which is equally worth a visit in order to browse the rails filled with fabulous fabrics and lose oneself a world of nostalgia.

Lena Hoschek Loverose eau de parfum, 100ml, €122

Lena Hoschek, Gutenberggasse 17, 1070 Vienna, +43 (0)1 5030 9200, lenahoschek.com



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