Juliette Has A Gun has a new fragrance that’s Not A Perfume. Sounds like a riddle? It’s actually beauty guru Romano Ricci’s minimalist creation of a single component – cetalox, which lends a fresh, woody scent while maintaining a musky amber undertone. He asks, ‘What are you wearing?’ and she replies, ‘Not a Perfume.’ The gun, of course, is a metaphorical weapon of seduction. Clever stuff from the great-grandson of French fashion and fragrance legend Nina Ricci.
Le Parfum, Petersplatz 3, 1010 Vienna, +43 (0)1 535 3939,