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Iconic items available on Graben

In Vienna’s city centre is Graben, one of its busiest pedestrianised shopping streets. With grand buildings and ornate fountains, visitors can’t help but be impressed by their beautiful surroundings. When it comes to shopping, the street is home to many international fashion and accessory brands, where you can pick up a timeless classic

City Guide
Katie Ramsingh,

If you’re looking for the perfect pen, Montblanc should be your first port of call. The German brand is renowned for its superior models and luxury materials. For the ultimate in quality, opt for Montblanc’s classic Meisterstück fountain pen, first made in 1924; crafted by hand, with an 18-carat gold nib, it has deservedly acquired cult status.

Montblanc, Graben 15, 1010 Vienna, +43 (0)1 532 3330

First produced in 1937, the Hermès silk scarf quickly became one of the brand’s most iconic products, worn by a host of celebrities and royalty. Hermès’s Graben store is the perfect place to pick up a screen-printed silk square from its dazzling range of designs and colours.

Hermès, Graben 22, 1010 Vienna, +43 (0)1 532 5656

Connected to the neighbouring Wagner boutique via a small passage, the Rolex Boutique by Wagner on the corner of Graben and Tuchlauben is one of Vienna’s most distinctive stores. The listed building dates back to the 1830s and its wood and marble interior makes shopping for a classic Oyster Perpetual watch even more indulgent.

Rolex Boutique by Wagner, Tuchlauben 2, 1010 Vienna, +43 (0)1 512 3512

With its distinctive crocodile motif, Lacoste has been a premium sportswear label since the 1930s. The Lacoste polo shirt, its most famous product, is simple yet chic and the Graben store stocks a full range in every colour imaginable.

Lacoste, Graben 17, 1010 Vienna, +43 (0)1 532 1473

Hosiery specialist Wolford has made tights a luxury item with the use of luxe materials and unusual patterns. Animal prints, chains and silk bows have all featured on its designs, but a pair of its classic black tights can’t be beaten and will go with any outfit.

Wolford, Graben 16, 1010 Vienna, +43 (0)1 535 1576



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