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Golden U area: Perfect day

City Guide


Begin the day on Kärntner Strasse Swarovski's flagship store, ablaze with crystal opulence, baubles and modern art installations


Leaf through the chronographs and fountain pens at Montblanc, one of the world’s most iconic stationery brands


Also on Kärntner Strasse is Kaufhaus Steffl, one of Vienna’s most trusted department stores. Here you’ll find clothing lines for every age group, as well as toys and beauty essentials


For lunch, head south to the Naschmarkt, a fine food market serving delicious fresh produce; at more than 1.5 kilometres long, the market can provide something to suit all tastes


After lunch, make your way to Graben and choose from a selection of cosy knits at Stefanel


Knize is one of Vienna’s most popular stores. As well as deluxe tailoring, the brand also produces a range of fragrances; iconic blend Knize Ten is decadently leathery


Head further west along Graben and into Heldwein, whose fabulous, diverse collection of jewellery is worth a second look


Take a left onto Kohlmarkt and check out iconic British brand Burberry, whose shadow-light trench coats are having a moment. Pick up an umbrella in the famous house check to complete the look


Tiffany's signature silver rings and pendants scale new heights of sophistication; in the impressive store on Kohlmarkt you can peruse a wide selection of luxury jewellery


If you can’t hold out until supper, stop for a snack at Café Demel on Kohlmarkt. Don’t leave without trying the Kaiserschmarrn, an addictive pancake topped with raisins, nuts, cherries, plums and apple jam


American brand Tommy Hilfiger's crisp shirts and denim are the style staples to wear now


The House of Gentlemen is the outfitter of choice for fans of ageless British fashion

7pm: Dinner at Walter Bauer on Sonnenfelsgasse comes highly recommended; the stuffed squid is a delight, as is the traditional Austrian plum cake, our favourite dessert on the menu


Take in a show at the Vienna State Opera on Kärntner Strasse. There are various high-profile productions throughout the year and the building itself is spectacular


Head to the Volksgarten disco on Burgring for a fun-filled party atmosphere and dance the night away



Travel Pack