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Inside the Dsquared2 flagship store in Vienna

Dsquared2 brings its unique style of urban couture to the Austrian capital of Vienna, with a new two-storey flagship featuring ready-to-wear fashion, accessories and footwear for men and women

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by Marina Nelson

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Dsquared2 has opened its first Austrian flagship in the heart of Vienna. Located on the prestigious Tuchlauben shopping street, which is also home to a host of other celebrated Fashion Week designer brands, the Dsquared2 boutique offers a stunning collection of urban couture highlights across two floors. The brand’s stylish aesthetic is reflected in the interior of the store, with floor-to-ceiling windows, rich mahogany-brown wooden panelling, sleek onyx-black shelving units with champagne-coloured edges, and satin brass detailing – the perfect complement to the elegance and charm of Vienna.

The store has classic Dsquared2 pieces alongside seasonal ready-to-wear collections, accessories, fragrances, eyewear and underwear. The ground floor is home to womenswear, including evening gowns and cocktail dresses, while the menswear offering, on the upper level, features the brand’s signature sharp Milanese tailoring for the modern gentleman.

Dsquared2, Tuchlauben 16, 1010 Vienna, +43 (0)1 532 1412

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