Many anti-ageing products promise smoother, softer, firmer skin. Bioeffect EGF Serum’s claims are more convincing than most. Made from Icelandic barley, the serum is based on the Nobel Prize-winning Epidermal Growth Factor cellular activator and has won the approval of leading dermatologists. Dr Ronald L Moy, president of American Dermatology Association, announced last month: ‘These are the best results I have seen with a topical treatment, during my 30 years of practice as a dermatologist.’ Perhaps there is hope after all.
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