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The Austrian eyewear brands to know now


Austria’s optical scene is thriving as never before. Lucinda Turner discovers the brands mixing modern designs, historical influences and sustainable practices to create eyewear worth looking at

Lucinda Turner
Feature
Lucinda Turner,

In recent years Austria has produced some outstanding eyewear brands that are receiving wide praise and success both locally and internationally. If you’re visiting the country soon and are in the market for a new set of frames, let us guide you through the top names to know.

Silhouette
Perhaps the most widely recognised brand on the Austrian eyewear market, Silhouette has been creating innovative eyewear since 1964 and is stocked across the world. The brand began with optical spectacles and was initially focused on creating the lightest eyewear in the world – nowadays customers are just as likely to invest in Silhouette’s statement oversized sunglasses as its featherweight frames. The brand’s most exceptional line is the Atelier collection. Inspired by Austria’s rich cultural history, these extra-special frames are all hand-crafted in solid 18-carat yellow, white or rose gold. Each model is custom-made and the brand even offers one-of-a-kind haute joaillerie styles embellished with diamonds and other precious stones – definitely a sight to behold.

www.silhouette.com

Andy Wolf
Andy Wolf was founded in 2006 in the Austrian town of Hartberg when three friends sat down over dinner. The brand’s ranges are created with the same values as a delicious meal made with local produce: Andy Wolf glasses are ‘personal, natural and familiar’. The brand produces and designs all of its frames in Austria and prides itself on quirky, unconventional styles that are also durable and sustainable. Each frame goes through over 90 steps before it is ready to be sold and each of style of sunglasses is limited to a run of 500, making them a truly special purchase. For the spring/summer 2018 season the brand’s highly covetable mini-frames and rose-tinted lenses are perfectly on trend and bound to sell out in Austria and beyond.

www.andy-wolf.com

Neubau
If you’re looking for an eyewear brand whose environmental standards are second to none, Viennese brand Neubau is one to watch. The brand’s philosophy is See & Do Good – from the material of the frames to the cleaning cloths to the marketing boards presented in stores, everything is created from sustainable and environmentally friendly materials. The brand is named after Vienna’s trendy seventh district and its optical and sun frames appeal to a modern, urban market. Neubau’s chic, practical and playful frames, available in a huge variety of colours, ensure customers can see good, do good and certainly look good.

www.neubau-eyewear.com

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