We use cookies to ensure that we give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. You can change this and find out more by following this link

Anna Aichinger: My Vienna

Up-and-coming Austrian fashion designer Anna Aichinger is a true Viennese with an eye for everything that’s in vogue around her home city

City Guide
Paulina Szmydke,

Where were you born?

Where do you live?
In the Franziskaner quarter in Vienna.

What’s best about your neighbourhood?
It’s truly home to me and keeps me grounded. It’s one of the most beautiful areas in the city, almost like a little village.

If money was no object where would you live?
Still in Vienna because of its high quality of life. But I would travel a lot more to different places around the world.

What’s your favourite street in Vienna?
Weihburggasse and the cute little streets surrounding it.

Do you have a favourite place for breakfast or dinner?Kleines Café on Franziskanerplatz for breakfast and Oswald & Kalb on Bäckerstrasse for dinner.

Where do you go for a drink with friends?
The Loos Bar. It’s very small, yet it’s the most beautiful bar in the city. It was designed by Adolf Loos, one of my favorite architects. And they make the best cocktails in Vienna.

Any recommendations for Austrian dishes to try?
Tafelspitz and apfelstrudel.

Which places sum up Vienna for you?
All traditional coffee houses, the Naschmarkt, the historical city centre and the Zentralfriedhof.

Where do you take out-of-town friends?
To all the places mentioned above, starting with a Wiener melange at Kleines Café.

What do you think is the best museum in town?
Kunsthalle Wien.

Which Viennese do you most admire?
Hedy Lamarr. She was a Hollywood star, the first nude in film history and a Nazi opposer. She also co-invented an early technique for spread spectrum communications, key to wireless communication today. This impressive technological achievement combined with her acting talent and star quality make her definitely one of the most interesting and intelligent women of the last century.

What are your favourite Vienna stores?
Flo on Schleifmühlgasse for vintage and nostalgic fashion and Little Joe’s Gang on Operngasse.

What can’t you live without?
Coffee, cigarettes and my sketchbook.

Any places you’d recommend visitors avoid?
Any place that offers Mozartkugeln and other overpriced souvenir rubbish.

Any advice for those visiting your city?
Come either in May or June or for Christmas. Those are the most charming times for a visit.

Can you recommend a good hotel?
The Sacher; good cake too!

Tell us a secret.
Secrets are to keep.



Travel Pack