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Top five jewellery stores in the Herzog-Friedrich-Strasse area

From high-street names to international brands and Austrian designers, the shops in the Herzog-Friedrich-Strasse area feature ranges of jewellery that are sure to suit any taste. Take a look at our pick of the top five stores to visit

City Guide
Peter Simpson,

Frey Wille
The Viennese jewellery brand, which has 88 boutiques around the world, has been producing its range of distinctive pieces since 1951. Frey Wille also makes intricate writing instruments, but is best known for its artistically hand-decorated designs based on the works of 19th- and 20th-century artists.

Frey Wille, Herzog-Friedrich-Strasse 32, 6020 Innsbruck, +43 (0)512 560537

Swarovski’s store on Herzog-Friedrich-Strasse contains plenty of examples of the brand’s handiwork. Expertly cut crystals adorn rings, necklaces and bracelets, showcasing the skill that has been Swarovski’s trademark since its founding in 1895.

Swarovski, Herzog-Friedrich-Strasse 39, 6020 Innsbruck, +43 (0)512 573100

Thomas Sabo
A flair for design and an innovative approach has helped to make Thomas Sabo’s jewellery highly desirable. The brand’s lines are inspired by fashion and pop culture, which keeps its jewellery on trend and makes it popular with a celebrity clientele.

Thomas Sabo, Maria-Theresien-Strasse 18, 6020 Innsbruck, +43 (0)512 582876

With one of the most eclectic range of products on the high street, Accessorize provides excellence and originality. The brand’s in-house design team is responsible for creating its high-quality but reasonably priced jewellery and accessories, keeping the lines bang up to date.

Accessorize, Kaufhaus Tyrol, Maria-Theresien-Strasse 31, 6020 Innsbruck, +43 (0)512 8901 2410

Its interesting and individual designs have made Pandora a popular stop with those shopping for jewellery. Its hand-finished bracelets, necklaces, rings and earrings come in a wide range of styles, materials and finishes, and its large collection of charms means that many pieces can be personalised.

Pandora, Herzog-Friedrich-Strasse 10, 6020 Innsbruck



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