The most exciting stores in Austria
From huge fashion flagships to independent concept stores, these are 10 of the best boutiques across Austria
Prada’s new store in Salzburg, its first in the city, occupies an imaginatively restored 14th-century building in the historic Alter Markt. The design, from architect Roberto Baciocchi – a Prada favourite – blends old and new to stunning effect.
Prada, Alter Markt 13-14, 5020 Salzburg, +43 (0)662 848295
Located in the centre of Innsbruck, Resort concept store is one of the city’s most intriguing retail spaces. Founded by Daniel Matt, who has previously worked as a designer and a stylist, the boutique is divided into areas that Matt describes as ‘theme parks’. A truly stylish space, Resort offers a wide range of cosmetics, yet the store is also dotted with vintage furniture and luxurious home accessories, from handmade tableware to antique-style candles.
Resort, Erlerstrasse 10, 6020 Innsbruck, +43 (0)512 567232
Fine jewellery and watch specialist Schullin has been a name to know in Graz since 1802, thanks to its focus on quality, innovative techniques and designs, and exceptional craftsmanship. The family-owned firm, now run by award-winning designer Hans Schullin and his children, offers its own impeccably made jewellery collections for men and women, as well as fine watches and jewellery from other exemplary brands.
Schullin, Herrengasse 3, 8010 Graz, +43 (0)316 813 0000
Wolfensson, a pioneering name on the Graz fashion scene, has opened a concept store in Vienna. Stocking a wide selection of both menswear and womenswear from established brands such as Helmut Lang as well as lesser-known labels including Ziggy Chen, Wolfensson is a must-visit for fashion lovers.
Wolfensson, Habsburgergasse 1A, 1010 Vienna, +43 (0)1 532 2200
Cutting-edge Vienna concept store Park is now in its second decade, but remains as fresh and inspiring as the day it opened. A haven for fans of contemporary design, it stocks an impeccably curated selection of pieces from brands such as Acne Studios, Haider Ackermann and Ann Demeulemeester.
Park, Mondscheingasse 20, 1070 Vienna, +43 (0)1 526 4414
A favourite of Austria’s celebrity set, Viennese label Michel Mayer is known for its modern and elegant womenswear. Its airy flagship on Singerstrasse provides a suitably clean-cut backdrop for the brand’s high-quality semi-couture dresses and pret-a-porter collections, the work of designer Michaela Mayer, who founded her almost-eponymous brand in 1995.
Michel Mayer, Singerstrasse 7, 1010 Vienna, +43 (0)1 967 4055
Norwegian fashion chain Bik Bok has opened its first flagship store in Vienna, on Mariahilfer Strasse. The brand blends international fashion trends and the sought-after minimalist style of Scandinavia to create collections that appeal to style-conscious young women, with everything from timeless wardrobe staples such as jeans to standout seasonal pieces including party dresses.
Bik Bok, Mariahilfer Strasse 76, 1070 Vienna, +43 (0)1 7205 68500
Carhartt Work In Progress
Austria’s first Carhartt Work In Progress store has opened in Vienna. The industrial feel of the space is the perfect setting for the brand’s streetwear-inspired collections, which are known for their quality, comfort and durability. The label was formed in the 1990s as a European spinoff of American workwear company Carhartt, founded in 1889, and now has more than 60 stores worldwide.
Carhartt Work In Progress, Mariahilfer Strasse 1, 1060 Vienna, +43 (0)1 953 0336
Connoisseurs of traditional tailoring should be sure to pay a visit to Knize. Founded in 1858, it is particularly known for its bespoke suits, which are made entirely in house to exacting standards.
Knize, Graben 13, 1010 Vienna, +43 (0)1 512 2119
Owner Jakub Arnold, who was previously a managing director at Carhartt’s, has built on his personal passion for streetwear to create an exciting retail destination: Arnold’s. The store, which covers 100 square metres, was previously a tailor’s shop and clothier; the original shop front, along with old signs, sewing machines and a clothes horse, have been retained and provide a stylish contrast to the minimalism of the rest of the décor.
Arnold’s, Siebensterngasse 52, 1070 Vienna, +43 (0)1 923 1316
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