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Made in Austria


It’s not all dirndl dresses and lederhosen; Austrian fashion designers are the latest shining stars on catwalks from Paris to Berlin

Paulina Szmydke ,

Lena Hoschek

Lena Hoschek remains loyal to her predilection for retro chic elegance. Her spring/summer 2011 collection is an homage to the 50s pin-up girl

Lena Hoschek’s flowery patterns and demure tea-dresses mix with sexy heels and scanty blouses for a sensual vintage look

Hartmann Nordenholz

Austrian-German designer duo Hartmann Nordenholz combine theory with high craftsmanship. Their avant-garde approach to form and fabric remains a highlight in this season’s collection

Accessories are Hartmann Nordenholz’s latest creative venture

Anna Aichinger

Delicate silhouettes, draped materials and muted colours such as vintage rose and midsummer-night blue mark Anna Aichinger’s 70s-influenced spring/summer 2011 collection

For the coming season, Anna Aichinger’s main focus is on swimsuit-inspired dresses and playsuits

Ute Ploier

Stylish men can count on Ute Ploier’s unique and often daring approach to shapes and fabrics. The swimmer-back T-shirt is an eye-catcher

Petar Petrov

A well-balanced mix of urban high street and well-groomed couture mean Petar Petrov is no stranger to international fashion magazine covers. His secret: laid-back simplicity

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