‘I opened Feinheiten in May 2011. I own the shop and I am also the only employee, so I have a lot of different roles, from shop assistant and trend scout, to bookkeeper and even tourist guide. Sometimes it still feels like something new and sometimes it feels like I have never done anything else.
‘The old town of Innsbruck is a very special place for me as it’s the heart of the town and has a very long history. In my shop you can find special items from Austria and Germany, designed with love and made by hand. Each product tells a little story, which can be read on a card which gives information about the designer, where the piece is produced and sometimes even what it actually is, because some products do not unveil everything at first sight.
‘You can find designer clothes, eco clothing and yogawear, as well as accessories, jewellery and small interior design pieces. There are also gifts made in Innsbruck for any visitor who wants to buy a special souvenir for their loved ones at home.’
Feinheiten, Pfarrgasse 8, 6020 Innsbruck, +43 (0)512 908026