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Intelligence & Marketing Services


The unique provider of data analytics and marketing services for merchants to enhance brand awareness and drive more business to store.

Global Blue has the ability to co-build with merchants, effective end-to-end marketing programs based on the data collected throughout the entire Tax Free Shopping journey.

Our unique data analyzing capabilities helps our partners better understand and predict business fluctuations, improve operational performance and provide a detailed overview of their customers’ in-store performance and behaviours.

In addition, we rely on the data collected across 32 million Tax Free Shopping transactions to create a large range of multi-channel marketing products developed to boost brand awareness and drive-to-store business. To engage with Globe Shoppers throughout their entire Tax Free Shopping journey, these marketing solutions include:

  • Specific shopping and travel digital content published on Global Blue websites or third-party digital platforms
  • Printed SHOP magazines and maps to help partner merchants direct Globe Shoppers right to their store
  • Aspirational advertising billboard campaigns and a network of sponsored Global Blue VIP lounges to help brands promote their key advertising message through to high-spending travellers 
  • An in-house marketing agency and cultural trainings


ENTER GLOBAL BLUE UNIVERSE