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Marketing services that speak to international shoppers


SHOP is Global Blue’s multi-media marketing solution, offering a range of products and services in 28 countries around the globe. SHOP helps leading luxury and retail brands engage with and influence international travellers, increase brand awareness, and attract shoppers from around the world.

What began with SHOP magazine, our award-winning luxury travel guide, has expanded to include language-specific websites, individually tailored city maps, and bespoke products to help our partners engage with international travellers.

From their origin countries at the planning stage of the trip, through to their chosen shopping destination, Global Blue’s SHOP multi-platform approach offers a full suite of services. These include information on the very best shopping destinations from Europe to Asia, the hottest brands and latest products, and insider knowledge for the best shopping experience.