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Revisit 90s nostalgia with Tommy Jeans


The Tommy Jeans capsule collection pays homage to Tommy Hilfiger’s 1990s archives with a fresh take on the brand’s traditional relaxed and casual American style

Sufiyeh Hadian-Clarke
Sufiyeh Hadian-Clarke,

The Tommy Jeans capsule collection features a limited-edition of premium pieces inspired by Tommy Hilfiger’s heritage. It showcases the nostalgic flag logo on T-shirts and sweaters, and oversized denim jackets alongside the Mom jeans fit, revisiting what made the brand so popular with 1990s musical icons such as Britney Spears, Aaliyah and Destiny’s Child.

This season, the collection takes a further step, revitalising the brand’s signature use of classic casual sport fits and carefree youth-led campaign. The collection both celebrates Tommy Hilfiger’s iconic heritage and explores more contemporary silhouettes and details, with colourful hoodies and bold logo designs.

To cement Tommy Hilfiger’s standing as a brand that truly represents the free-spirited and restless attitude of today’s youth in a fun, distinctive style, Hypebeast shot the campaign in London and Berlin, two of Europe’s most exciting and fashionable cities.

The campaign, featuring local rising talent from Berlin and London, is fronted by model Elliot Brown and German actress Zsá Zsá Inci Bürkle, and celebrates their individuality and relentless optimism, also providing insight into how they’ve succeeded in expressing their own passion for fashion, art and music.

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