Tommy Hilfiger has partnered with British Formula One racing champion Lewis Hamilton as the new global brand ambassador for Tommy Hilfiger menswear. To coincide with the launch of the SS18 menswear collections this spring, the dynamic partnership pushes forward the growing menswear styles across all ranges, including the Hilfiger Collection, as seen on the catwalks, the refined Tommy Hilfiger Tailored collection, the core Tommy Hilfiger menswear range and the seasonal swimwear and underwear collections for summer 2018.
As Tommy Hilfiger concluded Milan Fashion Week this February with the street-style, motor sports-inspired TommyNow Drive catwalk show, the partnership with Lewis Hamilton, one of the world’s most recognised record holders in Formula One racing, builds a dynamic and close relationship between the Tommy Hilfiger fashion label brand and the world of motor sports.
Tommy Hilfiger on Lewis Hamilton:
‘I have always admired Lewis’s incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys. He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One™ and this partnership builds on our heritage of collaborations within the world of motor sport.’
Lewis Hamilton on Tommy Hilfiger:
‘Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TommyNow experiential events are one-of-a-kind and I’m very excited to partner with such visionary brand.’
Connecting with the next generation of Tommy Hilfiger fans through exciting partnerships with contemporary icons, influencers and top models, such as Gigi Hadid, dynamic producer duo The Chainsmokers and tennis champion Rafael Nadal, the American fashion brand is fast becoming the creative fashion label of modern times, with a distinct fashion-forward and street-style edge.