Actor Shawn Yue will appear as the first ever local brand ambassador for Tommy Hilfiger’s menswear line in China, Hong Kong, Macau and Taiwan for spring/summer 2018.
Through his incredible social-media reach, which includes more than 13 million followers on Weibo and over 3 million on Instagram, Shawn Yue offers fans a unique, behind-the-scenes look into his life as a celebrated actor and style icon. Shawn Yue began his career as a model before garnering fame in Hong Kong cinema. He was awarded Best Actor at the South Korea Bucheon International Fantastic Film Festival in 2008, and most recently starred in Love Off the Cuff and Wu Kong. Shawn Yue has also gained international fame as a musician, winning Best New Male Artist at the Radio Television Hong Kong (RTHK) Top 10 Gold Songs Awards in 2002.
‘Shawn Yue’s personal style is cool and sophisticated, and speaks to the millennial Tommy Guy,’ says designer Tommy Hilfiger.
‘Tommy Hilfiger’s cool American spirit and unexpected twists have always inspired me,’ Yue explains. ‘The brand’s unique campaigns and innovative experiences continue to appeal to consumers all over the world and I’m very excited to join the Tommy Hilfiger family as the first local ambassador in Asia.’