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The Harrods Fine Watch Room

Last November Harrods became the world’s ultimate destination for fine jewellery and haute horology by doubling the size of its current space

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Housing unique designs, boutique labels and the world’s leading fine watch and jewellery brands, Harrods is quite simply unparalleled.

The new fine watch room at Harrods plays host to Europe’s largest watch collection, providing customers with an elegant and sophisticated environment in which to view the widest selection of fine timepieces, carefully curated by Harrods’ expert buying teams.

Thirteen own-brand boutiques were launched within the new room, offering customers the opportunity to step into the unique worlds of the leading haute horology brands.

Vacheron Constantin, IWC, Panerai and Richard Mille launched their first UK boutiques supported by limited-edition pieces that were created especially for Harrods in celebration of the opening.

The very best edit of timepieces is available from three circular counters situated in the centre of the room. These are enhanced by the new arrivals of John Isaac, Philip Stein, Bremont, Frederique Constant and Roger Dubuis.

In total 35 fine watch brands are presented across 18,000 square feet of retail space, showcasing the world’s best, from classic models to innovative and futuristic designs.

A masculine space has been created for the interior of the new fine watch room. Black marble, sculpted and etched glass and modern, minimalist display cabinets are beautifully offset by an original ceiling that dates back to the middle of the last century. Even the carpet has been carefully considered. Created in Sweden, it is imprinted with vinyl and is especially luxurious and soft so that if an item is accidentally dropped it won’t be damaged.

Panels hang from sections of the ceiling featuring a pattern made of individual watch parts, further enhancing the atmosphere of the new room.

By extending and elevating the fine watch experience, Harrods has created spaces to inform, excite and delight customers, thereby extending the store’s historic relationship with fine watches into the 21st century.

Find out about the Harrods Fine Jewellery Room here

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