The new store merges futuristic technology with traditional British heritage and style to create a unique shopping experience
02-16/17/18 ION Orchard, 2 Orchard Turn, Singapore
Tel: +65 6509 9326
Founded in 1856, Burberry remains quintessentially British, with outerwear at its core. The British luxury brand has always been placed among the world’s top luxury fashion brands and its iconic check pattern is globally recognised as the representation of English luxe. The brand has been constantly updated with edgier, modern designs and the use of digital initiatives to showcase its fashion show and products. Burberry’s 815-square-metre flagship store at ION Orchard is fully stocked with the latest range of ready-to-wear and accessories for both men and women across all Burberry collections. The store also reflects the new Burberry design concept, with British materials and themes used throughout the store, including custom rugs and furniture designed by Christopher Bailey, Burberry chief creative officer. There is also a special VIP room within the store for customers who prefer to shop in ultimate luxury and privacy. In-store technology provides a fully immersive audiovisual experience for customers, including plasma video walls, touchscreens, full-range audio and iPad wireless technology, which constantly stream the latest Burberry runway shows and campaign videos.
Burberry has taken the digital world by storm with almost 13m Facebook fans, more than 1m Twitter followers and a growing Pinterest mood board