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Selfridges revolutionises luxury personal shopping

Selfridges’ exclusive Personal Shopping Service has undergone an extensive luxury overhaul


Inspired by glamorous icons of the early twentieth century, Selfridges’ new Personal Shopping space fuses classic elegance with modern luxury.

This exclusive space is home to an elite team of style consultants hand-picked by Selfridges to serve the next generation of one-to-one retail shoppers.

The consultants are a unique team of multi-talented, multi-lingual style experts who provide a discrete, professional and unrivalled service.

Our Personal Shoppers have in-depth knowledge of products available throughout the entire store, enabling them to treat clients holistically and contribute to every aspect of their lives.

They will know the minutiae of the collections, understanding proportions, what can and can’t be altered, and being objective about body shape.

Privacy and luxury is ensured in the nine rooms available, some distinguished by sophisticated use of colour others influenced by style icons, suchas Grace Jones and Tamara de Lempicka.

Clients can relax on velvet sofas with a glass of champagne or enjoy a complimentary makeover, and benefit from the bespoke tailoring service on offer.

Personal Shopping, Second Floor, Selfridges, 400 Oxford Street, London W1A 1AB, 0800 123400 (UK), +44 (0)113 369 8040 (international)

Read next: The Selfridges Beauty Workshop



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