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Shop kawaii culture at Isetan Girl

Find young, fresh and fashionable kawaii pieces at Isetan Girl, your one-stop shop for high-quality girly lifestyle products, across fashion, accessories and much more


Shop the vibrant kawaii (cute) culture at Isetan Girl in Shinjuku for a young, fresh and girly outlook on life. The department features a wide range of clothing, bags and small accessories, such as iPhone cases and key charms, for a personalised look. Split into two sections, Isetan Girl houses young girly fashion from labels such as Acute Grrrl, Authentic Addiction and Verybrain, alongside contemporary accessories. Customers can find luxury key charms from French brand Ladurée and textured iPhone cases from Keora Keora.

Whatever your girly style, be sure to drop by the Isetan Girl shop for one of the best edits of fun kawaii fashion in Tokyo.

Location: Second floor, main building: Isetan Girl

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