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Made in Japan: world-famous Imabari towels

Imabari is one of Japan’s leading signature brands for home accessories. Made in Imabari, the biggest towel production area in Japan, the towels must adhere to the strictest inspections for certification as authentic Imabari towels


Take home a piece of Japan as a souvenir in the form of an Imabari towel. Made in Imabari-shi in Japan, using the finest and softest cotton, the towels are soft to the touch. Popular for its microfibre properties, the towel dries the body without sticking to the skin and has the ability to wick away perspiration after a workout.

Customers can also find a collection of exclusive Imabari towels, produced in collaboration with Isetan Mitsukoshi, in the Shinjuku store.

Whether you’re looking for a soft and silky Yuiwata towel, a fluffy 100% cotton Hacoon towel or a signature Imabari towel, the home accessories corner of Shinjuku has everything you need.

Location: fifth floor, main building

Visit Isetan Shinjuku for more interesting news.



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