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Max Mara

Those in search of well-executed wardrobe staples should head to MaxMara, where jackets, coats and blouses are offered in warm tones of toffee and cream. Established in 1951, this Italian house designs for a grown-up audience seeking sportswear and suits of the highest possible quality. Styles are conservative, but not inaccessibly so. There is a hint of decadence to the ribbed cashmere pullovers and gauzy shawls; both come highly recommended as winter draws in.

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